Spotify Store Integration

Townsend Music is delighted to confirm our full integration with Spotify/Merchbar, this exciting development facilitates your D2C music and merchandise products to be sold from your official Spotify artist page on a worldwide basis.

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D2C On Tour

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Spring 2017 sees our new ‘D2C on Tour’ campaigns roll out across selected UK tour dates. With PVRIS, Earl and Mike + The Mechanics featuring the new D2C album redemption cards on merch stalls. Reception from gig-goers so far has been incredibly positive.

The cards allow for fans to pre-order an artist’s forthcoming album at the show as a merchandise item.

Each card contains a store link to visit with a unique code allowing the customers to checkout of the store FOC enabling them to receive their CD album on the day of release.

Click here to get in touch with Bruce Mc McKenze, Townsend’s Sales Director to see if our D2C on tour campaigns could work for your next Tour.

Store Video Updates

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The Townsend Team are pleased to share their new Video Album Updates feature with clients.

The new feature allows bands and artists to share personal and special memories of the album creation process with their most devoted fans.

By sharing a short message on their social media platforms, bands invite fans to view the exclusive video update on their official store home pages – thus driving engaged and interested traffic to the forefront of their pre-order campaign.

This process has had a fantastic reception from both artists and their fan bases and has already been embraced by The Charlatans, Deaf Havana and Texas.

 

Townsend Music Collaborate with Collabro

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Britain’s Got Talent Series 8 winners, Collabro, have had a fantastic 2017 so far with their third album with their third album “Home” being the band’s third consecutive Top 10.

Alongside running a strong D2C and ticket and album campaign, Townsend co-ordinated both the band’s physical retail and digital album release strategy. It delivered strong sales through an exclusive supermarket deal with Tesco as well as a comprehensive HMV campaign involving in-store performances and signing sessions. The album also featured heavily in HMV’s Mother’s Day window campaigns in all stores throughout the country.

TMSTORES GETS #MERKY


Stormzy recently sent shockwaves across the charts with his first album, ‘Gang Signs And Prayer’, beating Rag’N’Bone’s man second studio album  “Skin” for the top spot in the UK album charts.

The Townsend Music Team are proud to have worked alongside Stormzy and his team to help contribute to the juggernaut campaign that was #GSAP.

Working on an exclusive UK tour pre-sale and album pre-order mechanic, this campaign made use of an extensive range of Townsend’s tools and services, including the use of our in-house mailing system, restricted access code pages as well as providing fans instant grat tracks once they had pre-ordered the album.

Each element of this campaign added another layer of service and provided the best possible fan journey throughout, strengthening the success of this number one album and sell-out tour.

LOWER THAN ATLANTIS – TOP TEN ALBUM

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February saw Watford’s Lower Than Atlantis achieve their highest album chart position with ‘Safe In Sound’.

Offering an extensive range of exclusive album formats bundled alongside bespoke merchandise products, the D2C market share for this campaign proved vital in achieving the band’s first ever Top 10 album.

 

A competition for fans to win a signed guitar used in the recording of the album proved to be particularly popular in driving additional album sales and data capture.

Bruce Mckenzie, Townsend’s Sales Director said of the campaign, “The retail landscape has undergone huge changes of late but D2C now features as a major force in both delivering to fans their required, specialist bespoke album packages and strong additional chart sales for the labels involved’’.

Townsend Music – Summer Update

It’s been a great start to the Summer here are Townsend HQ – not only are we proud to be part of the team supporting Rick Astley’s number one album success but we’ve also got a plethora of new pre-releases in the works.

Here’s just some of the artists and bands who are currently using Townsend Music’s range of D2C services.

Belle and Sebastian: The Jeepster Singles Collection (Limited Edition Numbered Vinyl Box Set) – A sumptuous limited edition anthology of all seven Jeepster Extended Play 12” singles, remastered and pressed on heavyweight 180 gram vinyl .

Belle and Sebastian - The Jeepster Singles Collection (Limited Edition Numbered Vinyl Box Set)

Seasick Steve: Signed – Keepin’ The Horse Between Me And The Ground – This album is a celebration of being alive, still going strong, and loving every minute of it. ‘Keepin’ The Horse Between Me And The Ground’ has Steve in the saddle and holding the reins, so what you get here is a good ol’ Seasick mix of boogie, blues, rock, americana, folk-music.

Seasick Steve Keepin' The Horse Between Me And The Ground

Meat Loaf : Special Limited Edition – Braver Than We Are – Featuring 10 new Steinman songs performed as only Meat Loaf can! The project also showcases another reunion with vocalists Ellen Foley and Karla DeVito.

Meat Loaf Braver Than We Are
Joanne Shaw Taylor: Wild – Available signed on multiple formats including Heavyweight Black 12-Inch Vinyl – oanne says: “Recording at Grand Victor was incredibly inspiring. It is quite the legendary studio. Dolly Parton cut Jolene and I Will Always Love you here. And Chet Atkins worked here. Basically, if there was a hit record out of Nashville, it was made here. I am very proud of this album, and I can’t wait for everyone to hear it.”

Joanne Shaw Taylor Wild
Joan As Police Woman & Benjamin Lazar Davis: Let It Be You – Celebrating a decade of continuous critical acclaim and international success, JOAN AS POLICE WOMAN returns, this time working alongside fellow Brooklynite BENJAMIN LAZAR DAVIS.

Joan As Police Woman & Benjamin Lazar Davis Let It Be You - See more at: http://joanaspolicewoman.tmstor.es/cart/product.php?id=28979&cur=GBP#sthash.n1ZO4OGO.dpuf
Deap Vally: Femejism LP – Exclusive Red & White Marbled Vinyl and Exclusive Signed Print – DEAP VALLY, the Los Angeles duo comprising Lindsey Troy and Julie Edwards, return to the fray with their brilliant new album, Femejism, set for release via Cooking Vinyl on 16th September.Deap Vally Femejism
Tim Burgess: Same Language, Different Worlds – Signed CD, Signed LP and Exclusive Art Print – Tim Burgess and Peter Gordon have announced details of a new album, ‘Same Language, Different Worlds’ set to be released through Burgess’ own label O Genesis on 2nd September 2016. The pair will also embark on a short UK tour starting on 1st September, and including an appearance at Festival No.6 on 3rd, before they play London’s Kamio Club (formerly Red Gallery) on 6th September.

Tim Burgess & Peter Gordon Same Language, Different Worlds
White Lies: Friends – Signed Picture Disc, Signed LP, Signed CD and  Exclusive Multi-Tape Album Set – After three consecutive Top 5 albums, White Lies release their fourth album ‘Friends’ on October 7th. ‘Friends’ follows their #1 debut album ‘To Lose My Life…’ (2009), as well as ‘Ritual’ (#3, 2011), and Big TV (#4, 2013).

White Lies Friends

 

New Model Army: Winter – Signed Double LP, Signed CD and exclusive bundles. – This is their first full studio album since their acclaimed long-player “Between Dog and Wolf” in 2013, which, according to The Times “marks a creative renaissance for the band from Bradford”New Model Army Signed Winter 2LP

YouTube Cards

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YouTube is often the first port of call for fans when it comes seeking new tracks from their favourite artists.

The use of YouTube Cards acts as gateway directly to your Townsend Music Stores sales funnel. By actively searching for your videos and watching the content, fans are already engaged and interested in the content you have to offer.

YouTube cards can be placed on any video that you already have online, both new and existing. This provides you with the opportunity to recapture interest with fans who are looking at your older content, further raising awareness of your current album or tour campaign.

YouTube cards are easy to setup and only require someone with admin level access to your Google account to create them.

“By actively searching for your videos and watching the content, fans are already engaged and interested in what you have on offer.”

Click here to view our tutorial on how to setup YouTube cards or alternatively get in touch with Elle from our team on:elle@townsend-music.com for further information.

Integrated Facebook Store

fbdocThere’s no doubt that when it comes to social media and engaging with core-fans, Facebook reigns supreme.

With videos, photos and apps acting as multiple avenues to drive people to your campaign’s Facebook is often the go to source for core fans to engage and interact with news and updates on
campaigns.

By using features, such as Facebook’s Call-To-Action button or Townsend Music’s fully integrated Facebook store, you are engaging with fans, who are already engaging with you.

Your Facebook fans are an existing and comprehensive source of earned social media – with the addition of video, pictorial and other creative content. Facebook is the most powerful (and free!) Inbound Marketing tool available.

Setting up your Facebook store takes less than two minutes, all you need to do it allow access to our app, upload a header and it’s all set.

A Facebook store acts as another subtle call-to-action, fortifies your campaigns online presence and gives your fans another trusted outlet to purchase merchandise.

Email Elle at: elle@townsend-music.com to set up your FBSTOREFacebook store today.

 

Facebook’s Call-To-Action

FBSTOREThere’s no doubt that when it comes to social media and engaging with core-fans, Facebook reigns supreme.

With videos, photos and apps acting as multiple avenues to drive people to your campaign’s Facebook is often the go to source for core fans to engage and interact with news and updates on campaigns.

By using features, such as Facebook’s Call-To-Action button or Townsend Music’s fully integrated Facebook store, you are engaging with fans, who are already engaging with you.

Your Facebook fans are an existing and comprehensive source of earned social media – with the addition of video, pictorial and other creative content. Facebook is the most powerful (and free!) Inbound Marketing tool available.

Facebook’s Call-To-Action feature can provide a valuable method to help drive you fans to store.

Linking in with the cover photo on your store page, this feature serves as a non-intrusive method to remind people when and where your album, bundles or tickets are available.

Click here to read our article on how you can set-up or edit your Facebook Call-To-Action today, or email Elle for more information.

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