Townsend Music – Summer Update

It’s been a great start to the Summer here are Townsend HQ – not only are we proud to be part of the team supporting Rick Astley’s number one album success but we’ve also got a plethora of new pre-releases in the works.

Here’s just some of the artists and bands who are currently using Townsend Music’s range of D2C services.

Belle and Sebastian: The Jeepster Singles Collection (Limited Edition Numbered Vinyl Box Set) – A sumptuous limited edition anthology of all seven Jeepster Extended Play 12” singles, remastered and pressed on heavyweight 180 gram vinyl .

Belle and Sebastian - The Jeepster Singles Collection (Limited Edition Numbered Vinyl Box Set)

Seasick Steve: Signed – Keepin’ The Horse Between Me And The Ground – This album is a celebration of being alive, still going strong, and loving every minute of it. ‘Keepin’ The Horse Between Me And The Ground’ has Steve in the saddle and holding the reins, so what you get here is a good ol’ Seasick mix of boogie, blues, rock, americana, folk-music.

Seasick Steve Keepin' The Horse Between Me And The Ground

Meat Loaf : Special Limited Edition – Braver Than We Are – Featuring 10 new Steinman songs performed as only Meat Loaf can! The project also showcases another reunion with vocalists Ellen Foley and Karla DeVito.

Meat Loaf Braver Than We Are
Joanne Shaw Taylor: Wild – Available signed on multiple formats including Heavyweight Black 12-Inch Vinyl – oanne says: “Recording at Grand Victor was incredibly inspiring. It is quite the legendary studio. Dolly Parton cut Jolene and I Will Always Love you here. And Chet Atkins worked here. Basically, if there was a hit record out of Nashville, it was made here. I am very proud of this album, and I can’t wait for everyone to hear it.”

Joanne Shaw Taylor Wild
Joan As Police Woman & Benjamin Lazar Davis: Let It Be You – Celebrating a decade of continuous critical acclaim and international success, JOAN AS POLICE WOMAN returns, this time working alongside fellow Brooklynite BENJAMIN LAZAR DAVIS.

Joan As Police Woman & Benjamin Lazar Davis Let It Be You - See more at: http://joanaspolicewoman.tmstor.es/cart/product.php?id=28979&cur=GBP#sthash.n1ZO4OGO.dpuf
Deap Vally: Femejism LP – Exclusive Red & White Marbled Vinyl and Exclusive Signed Print – DEAP VALLY, the Los Angeles duo comprising Lindsey Troy and Julie Edwards, return to the fray with their brilliant new album, Femejism, set for release via Cooking Vinyl on 16th September.Deap Vally Femejism
Tim Burgess: Same Language, Different Worlds – Signed CD, Signed LP and Exclusive Art Print – Tim Burgess and Peter Gordon have announced details of a new album, ‘Same Language, Different Worlds’ set to be released through Burgess’ own label O Genesis on 2nd September 2016. The pair will also embark on a short UK tour starting on 1st September, and including an appearance at Festival No.6 on 3rd, before they play London’s Kamio Club (formerly Red Gallery) on 6th September.

Tim Burgess & Peter Gordon Same Language, Different Worlds
White Lies: Friends – Signed Picture Disc, Signed LP, Signed CD and  Exclusive Multi-Tape Album Set – After three consecutive Top 5 albums, White Lies release their fourth album ‘Friends’ on October 7th. ‘Friends’ follows their #1 debut album ‘To Lose My Life…’ (2009), as well as ‘Ritual’ (#3, 2011), and Big TV (#4, 2013).

White Lies Friends

 

New Model Army: Winter – Signed Double LP, Signed CD and exclusive bundles. – This is their first full studio album since their acclaimed long-player “Between Dog and Wolf” in 2013, which, according to The Times “marks a creative renaissance for the band from Bradford”New Model Army Signed Winter 2LP

YouTube Cards

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YouTube is often the first port of call for fans when it comes seeking new tracks from their favourite artists.

The use of YouTube Cards acts as gateway directly to your Townsend Music Stores sales funnel. By actively searching for your videos and watching the content, fans are already engaged and interested in the content you have to offer.

YouTube cards can be placed on any video that you already have online, both new and existing. This provides you with the opportunity to recapture interest with fans who are looking at your older content, further raising awareness of your current album or tour campaign.

YouTube cards are easy to setup and only require someone with admin level access to your Google account to create them.

“By actively searching for your videos and watching the content, fans are already engaged and interested in what you have on offer.”

Click here to view our tutorial on how to setup YouTube cards or alternatively get in touch with Elle from our team on:elle@townsend-music.com for further information.

Integrated Facebook Store

fbdocThere’s no doubt that when it comes to social media and engaging with core-fans, Facebook reigns supreme.

With videos, photos and apps acting as multiple avenues to drive people to your campaign’s Facebook is often the go to source for core fans to engage and interact with news and updates on
campaigns.

By using features, such as Facebook’s Call-To-Action button or Townsend Music’s fully integrated Facebook store, you are engaging with fans, who are already engaging with you.

Your Facebook fans are an existing and comprehensive source of earned social media – with the addition of video, pictorial and other creative content. Facebook is the most powerful (and free!) Inbound Marketing tool available.

Setting up your Facebook store takes less than two minutes, all you need to do it allow access to our app, upload a header and it’s all set.

A Facebook store acts as another subtle call-to-action, fortifies your campaigns online presence and gives your fans another trusted outlet to purchase merchandise.

Email Elle at: elle@townsend-music.com to set up your FBSTOREFacebook store today.

 

Facebook’s Call-To-Action

FBSTOREThere’s no doubt that when it comes to social media and engaging with core-fans, Facebook reigns supreme.

With videos, photos and apps acting as multiple avenues to drive people to your campaign’s Facebook is often the go to source for core fans to engage and interact with news and updates on campaigns.

By using features, such as Facebook’s Call-To-Action button or Townsend Music’s fully integrated Facebook store, you are engaging with fans, who are already engaging with you.

Your Facebook fans are an existing and comprehensive source of earned social media – with the addition of video, pictorial and other creative content. Facebook is the most powerful (and free!) Inbound Marketing tool available.

Facebook’s Call-To-Action feature can provide a valuable method to help drive you fans to store.

Linking in with the cover photo on your store page, this feature serves as a non-intrusive method to remind people when and where your album, bundles or tickets are available.

Click here to read our article on how you can set-up or edit your Facebook Call-To-Action today, or email Elle for more information.

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D2C Links in Spotify

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In an industry where streaming, and digital downloads have become  the precedent, we can all appreciate the difficulty in ensuring that  physical releases and merchandise campaigns get maximum reach
online.

Using D2C links in Spotify directly showcases your online store to an existing captive audience. By engaging with your pre-existing content within Spotify, users  have already started the process to a completed sale. These users are typically more engaged, interested in the artist and have an  increased likelihood to convert to sales.

Alongside social media, mailshots and other marketing methods D2C links on Spotify are a great way to fortify your campaigns  online presence – making sure your releases retain visibility  across a multitude of online channels.  Why not join the likes of The Coral, Underworld, Noel Gallagher’s High Flying Birds, Travis and many more and set up D2C links on  Spotify now?

Just follow this link to view our tutorial on how link your Townsend Store to Spotify, or email Elle from the team for any further information.

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Asking Alexandria ‘The Black’ – Top 20 album success.

The Black CD + Poster + Hoody Bundle

This week sees another TMStores client reach UK Top 40 Album chart success.

After parting ways with singer and founding member Danny Worsnop last year the fate of the UK hard rock four-piece was in the balance.

Their fourth studio album,  The Black (which represents a new beginning and the start of their biggest, boldest, and best chapter yet) reached number 15 in this week’s UK Top 40 album charts.

 

 

Three Townsend Campaigns Celebrate Top 40 Album Success

Three Townsend Music artists are celebrating success this week with their albums smashing in the Top 40 Album charts this week.

James is the highest hitter, peaking at number two – a huge 9 places higher than “La Petite Mort” released in the summer of 2014.

Other successes include: dance legends, Underworld who also featured in the top 10 and unsigned band of brothers (and friend Kit on bass), Room 94 who reached number 33 this week.

Townsend Top 40 - March

The Cult, Hidden City reaches UK top 20

The Cult smash into the UK Top 20 album charts this week, reaching to number 19 in the album charts and number 5 on the vinyl chart,  with their tenth album, Hidden City

Townsend Music were pleased to be working alongside Cooking vinyl offering fans a variety of exclusive bundles and merchandise.

The band made use of the Townsend Splash page feature, as well as email campaigns and bundling tools.

cult