In an industry where streaming, and digital downloads have become the precedent, we can all appreciate the difficulty in ensuring that physical releases and merchandise campaigns get maximum reach
Using D2C links in Spotify directly showcases your online store to an existing captive audience. By engaging with your pre-existing content within Spotify, users have already started the process to a completed sale. These users are typically more engaged, interested in the artist and have an increased likelihood to convert to sales.
Alongside social media, mailshots and other marketing methods D2C links on Spotify are a great way to fortify your campaigns online presence – making sure your releases retain visibility across a multitude of online channels. Why not join the likes of The Coral, Underworld, Noel Gallagher’s High Flying Birds, Travis and many more and set up D2C links on Spotify now?